Sparking Ideas with AI

AI tools are everywhere now—text, image, voice, even layout. It’s tempting to use them for everything, but what’s emerging isn’t just automation. It’s curation. Designers are beginning to treat AI like a collaborator: a way to generate sparks, not shortcuts. That nuance is becoming the new creative advantage.

Last week, I used an AI tool to generate a batch of icon concepts. Most of them were unusable, but one had a strange asymmetry that caught my eye. It wasn’t polished, but it had potential. I cleaned it up, refined the geometry, and turned it into the hero element of the final design.

🤖 AI isn’t the end of creativity. It’s the mess that sparks it, if you know how to sift through it.